1) International MMD/ICT Week – Inclusive by Design: Exploring GenAI and Accessibility
- Location: International Business Academy, Havneparken 1, 6000 Kolding, Denmark
- Dates: 23–27 March 2026 (arrival 22 March)
- Virtual component: Wednesday, 11 March 2026, 11:30–14:00
- Registration deadline: 1 December 2025 – Register [HERE]
- Credits: 3 ECTS
- Participation fee: 320 euros
This program explores how generative AI can support accessibility and inclusive design, fostering both ethical and creative digital solutions.
Project Description
In this project, students will explore the potential of Generative AI (GenAI) to enhance accessibility and inclusivity through Universal Design. The project will centre on a realistic case of improving digital products and services so that they can adapt to diverse user needs, such as dyslexia, low vision, cognitive challenges, or language barriers.
The key challenge is to design and prototype digital experiences that demonstrate how GenAI can be applied to support Universal Design, making digital interfaces more usable for everyone, regardless of ability or background.
Can GenAI effectively be utilised to generate accessibility-friendly variations of digital products and interfaces, enabling companies and organisations to create more inclusive solutions that reach a broader global audience?
Students will work in interdisciplinary and intercultural groups to design prototypes that showcase GenAI-enabled accessibility features. In addition, they will conduct an analysis of the potential impact of such solutions in international contexts, evaluating cultural and user-specific accessibility needs.
Objective, and analytical output
The project stakeholders seek your insights into the potential of Generative AI to support Universal Design and accessibility in digital products. They also require an assessment of the benefits, limitations, and cultural considerations involved in implementing GenAI-driven accessibility features across international markets.
Learning Outcomes and Competencies Obtained from this Project
. Proficiency in applying Universal Design principles in combination with GenAI technologies.
. Understanding of accessibility challenges faced by diverse user groups in digital environments.
. Expertise in prototyping accessibility-enhanced digital experiences using Generative AI tools.
. Improved skills in intercultural teamwork, communication, and presentation.
. Cross-disciplinary collaboration between design, IT architecture, and other IT-related fields.
2) IBW – International Economic Perspectives on Choices of SDG Strategies
Case project: Participating students at the International Business Week at IBA, will work on a project based around the following topic: International economic perspectives on choices of SDG strategies.
- Location: International Business Academy, Havneparken 1, 6000 Kolding, Denmark
- Dates: 23–27 March 2026 (arrival 22 March)
- Virtual component: End of February / beginning of March 2026
- Registration deadline: 1 December 2025 – Register [HERE]
- Credits: 3 ECTS
- Participation fee: 320 euros
Participants will analyze international economic perspectives and evaluate strategic choices connected to the UN Sustainable Development Goals (SDGs).
Project description
The content of the project will relate to a Danish beer brewery, which aims to increase its global market share through one of its special brands by entering the Chinese market – while still maintaining its contribution towards the Sustainable Development Goals (SDGs).
Given that the global beer market is rather competitive, will it be possible for a Danish brewing company to act sustainably when entering an overseas market, while also achieving an acceptable return on investment?
The participating students will work with the SDG goals, while developing ideas around the brewery company´s SDG strategies. Additionally, students will conduct a business cycle analysis of the Chinese economy, to clarify whether entering the Chinese market would be a profitable business decision – or not!
Objective, and analytical output
The executive board of the brewery would like to hear your reflections regarding the possible impact on the company’s ability to work towards meeting the SDGs, when entering the Chinese market; as well as your assessment of various crucial macroeconomic variables relating to market development, which will inform the business decision for entering the Chinese market.
Learning outcomes and competencies obtained from this project
. Knowledge of Sustainable Development Goals, and their possible impact on company strategies.
. Knowledge of the importance of assessing various macroeconomic variables in relation to market development, which will inform the business decision for entering a new market.
. Knowledge around assessing the consequences of buying/acquiring production facilities abroad, with regard to sensitivity analysis/calculation of preliminary assumptions, in relation to turnover, various costs, etc.
. Increased communication and presentation skills.
. Knowledge and skills for working together across educational backgrounds and cultures.
3) IMW – The Creative Marketing Plan
Case Project: Participating students at the International Marketing Week at the IBA, will work on a project based on the following topic: Creative marketing plan for Skærsøgaard – the first licensed and most highly awarded estate.
- Location: International Business Academy, Havneparken 1, 6000 Kolding, Denmark
- Dates: 23–27 March 2026 (arrival 22 March)
- Virtual component: Wednesday, 4 March 2026, 16:00 (local Danish time)
- Registration deadline: 1 December 2025 – Register [HERE]
- Credits: 3 ECTS
- Participation fee: 320 euros
Students will develop a creative marketing plan for Skærsøgaard, Denmark’s first licensed and most highly awarded wine estate, blending innovation and practical marketing strategies.
Project description
In 2018, the European Union granted Denmark its very first wine region.
The wine region DONS is Denmark’s first and the EU’s northernmost appellation, on equal terms as the perhaps more famous regions of Bordeaux, Champagne, La Rioja, and Piedmont. The wine region DONS consists of 500 hectares of the glacial valley in the innermost part of Kolding Fjord, near the hamlet of Dons. The estate winery of Skærsøgaard is centrally located in the wine region and produces acclaimed sparkling quality wines. The designation DONS (PDO) ensures a certified standard of quality.
Are you ready to immerse yourself in the realm of wine marketing? Join us in developing a marketing plan that is not just creative but awe-inspiring. The challenge? To elevate the Skærsøgaard brand using cutting-edge marketing tools and skills, encompassing research, segmentation, customer journeys, and an in-depth understanding of communication platforms.
Inspirational field research
As participants, you will have the unique opportunity to delve into the essence of Skærsøgaard during an exclusive visit to the winery. Immerse yourself in the artistry and craftsmanship behind every bottle. Who knows, they might even let us savor the fruits of their labor.
Extend your exploration beyond the vineyards with a visit to the Viking Museum in Jelling. Once the capital of Denmark during the Viking era, Jelling is steeped in history. Stand in awe before the Viking Monument, a testament to the grandeur of Harald Bluetooth, the first Viking King. Uncover the baptism of Denmark, etched in stone, and let this rich history inspire your marketing endeavours.
Learning Outcomes and Competencies Obtained from this Project
Apply theoretical knowledge in a real-world setting through the development and execution of a marketing plan for Skærsøgaard Winery.
Knowledge of crafting compelling and engaging content, exploring various mediums such as digital social media, and traditional marketing channels
Knowledge of effective marketing strategies tailored to the wine industry, including product positioning, target audience identification, and brand differentiation, etc.
Increased communication and presentation skills.
Knowledge and skills for working together across educational backgrounds and cultures.
Practical information
Price: 320€: Included in the price:
Accommodation (5 nights, Sunday to Friday)
Breakfast (x 5, Monday to Friday)
Lunch (x 5, Monday to Friday)
Dinner (x 2, Monday & Thursday)
Participants are kindly requested to bring traditional snacks/sweets/candy from their home country, for the ‘International Food Tasting’ that is included in participants’ presentations of their school and country.
