Date: 30th of April 2026 | 11:00 a.m. | P06
Invited Speaker: Süleyman Barutçu, Pamukkale University, Turkey
Süleyman Barutçu is a professor in the Faculty of Economics and Administrative Sciences at Pamukkale University, Denizli, Türkiye. He graduated from Ankara University, Faculty of Political Sciences, Department of Business Administration in Ankara, Türkiye. He completed his master’s degree at Fairleigh Dickinson University in NJ, USA, and PhD degree at Dokuzeylül University, Social Sciences Institute, Department of Business Administration in İzmir, Türkiye. Dr Barutçu received the Erasmus Academic Minister Award in 2015 from the European Association of Erasmus Coordinators – EAEC. Dr Barutçu has national and international publications in the different fields of Marketing, AI Marketing, Mobile Marketing, Mass Customisation, Consumer Behaviour, Communication, Customer Relationship Management, Public Relations and Social Responsibility, etc.
The main objectives of this workshop are to explore the fundamental challenges of traditional marketing, examine the transformative impact of AI, and present innovative AI-driven solutions, all through the specialised lens of mobile marketing.
FREE PARTICIPATION WITH MANDATORY REGISTRATION
