Date: 04th June 2024, from 06.30 pm to 08.00 pm, Auditorium 2
This workshop is to call students’ and entrepreneurs’ attention toward personalized and customized marketing products and explain how to integrate Relationship Marketing, Agile Manufacturing, and Supply Chain Management for Mass Customization.
Invited Speaker: Süleyman Barutçu – Pamukkale University, Türkiye
Prof. Dr. Süleyman Barutçu is working as a professor in the Faculty of Economics and Administrative Sciences at Pamukkale University, Denizli-Türkiye. He received the Erasmus Academic Minister Award in 2015 from the European Association of Erasmus Coordinators – EAEC. Dr. Barutçu has national and international publications in the different fields of Marketing, Mass Customization, Consumer Behaviour, Persuasion, Communication, Mobile Marketing, Customer Relationship Management, Public Relations, and Social Responsibility etc. His seminar title is “From Mass Marketing to Personalized Marketing: Integrating Relationship Marketing, Agile Manufacturing, and Supply Chain Management for Mass Customization.
FREE PARTICIPATION WITH MANDATORY REGISTRATION
