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International Workshop “Customer matrix as an analytical tool in competitive strategy planning” 

The School of Management and Technology at P.PORTO invites the community to participate in the International Workshop.

Date: 05th June 2024, from 03.30 pm to 05.00 pm, P13 

This workshop will explore the nature of the customer matrix including customer segmentation, customer opinion survey, and drawing axes of both perceived value and perceived price. In small groups, students will prepare a matrix for a limited set of companies competing within a given sector. The completed matrix is a starting point for shaping a strategy for a company within the strategy clock. 

Invited Speaker: Zbigniew Michalik Cracow University of Economics, Poland

Zbigniew Michalik is an assistant professor at the College of Economics, Finance, and Law in Cracow, Krakow University of Economics, Poland. He defended his PhD thesis at the Faculty of Economics in Cracow in the scientific field of Management. He lectures in Management, Competitiveness of enterprises, Entrepreneurship and Forms of Corporate Taxation at the bachelor and master academic levels. 

Register here