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Süleyman Barutçu lectures an International Workshop on “From Mass Marketing to Personalized Marketing”

On the 4th of June, 2024, the professor from the Faculty of Economics and Administrative Sciences at Pamukkale University, Denizli-Türkiye, visited our school.

On this International Workshop topics such as the changes in Marketing from Mass to Personalised Marketing, the integration relationship marketing and mass customisation were discussed. With this, the main purpose of the workshop was to call students and entrepreneurs’ attention towards personalised and customised product in marketing.

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